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Desso launches collection inspired by denim

14 October 2016 - No other textile has the iconic status of denim, the most worn fabric of all times. Inspired by the diversity of the authentic garment, Desso has launched a new carpet tile called Jeans. The product is part of the Essentials collection, which represents the essence of design. Another addition is Ridge, the most basic and timeless product within the collection. Both new products are part of the Carpetecture® concept, a powerful example of Desso’s commitment to creative carpet design in order to meet the needs of architects, interior designers, building owners and end users.

Jeans Original Carpet 8902


Jeans: for a powerful and practical look

"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity." Yves Saint-Laurent, and with him many others, knew how to appreciate the powerful and practical look of denim. Jeans have an unmistakable and unique identity. 

Jeans as a source of inspiration


With Essentials, Desso wants to pay a tribute to classic designs through temporary interpretations of iconic textiles. In such a collection, a product inspired by one of the most popular fabrics cannot be excluded. 

“We are constantly looking for honest and distinctive solutions to the need for creative and sustainable carpet designs. As the Essentials collection focuses on fundamental archetypes, we have selected denim as a great source of inspiration, a starting point that offered a lot of possibilities.”

Ludwig Cammaert, Design & Technical Development Director at Desso

Jeans Original Carpet 8904


The creative and dynamic Jeans range enables designers and architects to create a characteristic look in an interior suited for a more informal look. The range features six stunning denim-inspired shades in three different structures to zone or create large spaces through different textures and subtle patterns. From a light stonewashed effect to a distinct denim woven look, designers can coordinate and contrast in three different pattern combinations to set a dynamic tone in the workplace.

Essentials Ridge Carpet


Ridge is a finely textured carpet tile that brings simplicity and timeless beauty to the Essentials collection. A true interior essential, its soft, subtle grooves replicate the natural erosion of the elements; the rim yielding and adapting to the changing environment. With its organic design, the Ridge carpet tile is equally adaptable adding an understated touch to any space - it is the perfect backdrop for large communal spaces in corporate companies. Desso offers designers twelve shades to choose from: four warm neutrals, four cool neutrals, as well as blue, green, pink and red for statement flooring or to make a striking contrast. 

A weaving structure that shows its little irregularities gives the carpet a natural and honest look, perfect for a calm and balanced interior. Given the tiles are easy to combine with any interior, the range is ideal for environments that quickly need to adapt to change. 

We upcycle chalk


Contribute positively to the environment

The Essentials collection's timeless, minimalistic design comes standard with an EcoBase™ backing that contains upcycled re-engineered calcium carbonate (chalk) from local drinking water companies.  

“The EcoBase™ backing is 100% recyclable in our own production process and all products in this range are certified Cradle to Cradle® Silver, ensuring that the products contribute positively to the environment, human health and are designed to be recycled in a non-toxic closed loop”

Roland Jonkhoff, Managing Director of Desso

In addition, the Essentials collection contains ECONYL® yarn - a 100% regenerated nylon made from recovered waste materials such as fishing nets and yarn waste from DESSO's own Refinity® recycling facility.

Go to the Essentials carpets

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