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Viktor&Rolf partners with Desso at their autumn/winter 2014 collection by transforming carpets to haute couture

11 July 2014 - Desso, the global carpets, carpet tiles and sports pitches company contributed to Viktor&Rolf’s Autumn/Winter 2014 Haute Couture collection - which was presented at the Paris Fashion Week on July 9th- by delivering red carpet material and supporting the finishing.

The designs allude to the spontaneous gesture of primitive clothing construction - asymmetric, wrapped, knotted - while blending into classic couture references. Animal skin motifs - leopard, zebra, and giraffe - are executed in shaved and laboriously hand-appliquéd carpet, which takes up to 300 hours per look to complete. The collection forms a surreal reference to fur as camouflage; as an ancient indigenous clothing material, as well as to animal print as the archetypal epitome of glamour.


“For Desso the exciting collaboration with Viktor & Rolf suits perfectly with our design vision. We want to stimulate co-creation with leading designers and use the power of creativity to find inspiring new ways to use carpet”

Alexander Collot d’Escury, CEO Desso



“This is something that has never been done before, we are excited to have found a fantastic partner in Desso to make our red carpet dressing vision come true.”

Viktor Horsting and Rolf Snoeren

Viktor&Rolf A/W 2014 Haute Couture, with Desso Carpet



Discover the entire Autumn/Winter 14 haute couture collection  here on Facebook

Photo credit: Peter Stigter. 

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