European carpet manufacturer Desso is extending its Circles of Architects® concept with an online platform for interior architects and designers. This web community focuses completely on architecture, design, innovation, product development as well as the Cradle to Cradle® concept, which is so inextricably linked with Desso's business operations.
Circles of Architects®
Alexander Collot d'Escury, Chief Commercial Officer
(CCO) of Desso Group, comments: "We started the Circles of
Architects® sessions in 2007, which involved holding regular
meetings with groups of ten to twenty interior architects all over
the world to get their feedback on our concepts and ideas in the
early stages of the design process. During these sessions, they
exchange ideas about the profession with fellow architects and
designers, discuss trends in architecture and floor design and
listen to inspiring guest speakers.
"On the online Circles of Architects® platform, we want to continue this dialogue and give everyone the opportunity to share their thoughts and ideas and together discover new perspectives and innovations."
Social media
The online platform promotes interactivity and ongoing
dialogue. Collot d'Escury explains: "We've linked the website to
various social media like Facebook, Twitter and LinkedIn to ensure
people have to opportunity to engage with us and each other on a
regular basis. The Circles of Architects® Facebook page can also be
a source of inspiration as it also features news about
architecture, design, fashion, art, upcoming talent, seminars and
exhibitions."
Co-creation
"As a company, we believe very strongly in co-creation.
The success of our products is not just the result of our own
knowledge, but very much down to interaction and the feedback we
receive from interior architects and designers, clients and
suppliers," says Collot d'Escury. He adds, "Circles of Architects®
gives it shape. Both physically and online, it's a platform for and
by influential design professionals."
Find the Circles of Architects® website at:
www.circlesofarchitects.com
You can also visit the Circles of Architects® Facebook
page:
https://www.facebook.com/circlesofarchitects
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