A focus of WPP is to attract and retain the best people. There
is strong competition for talent in WPP's industry and questions
relating to CR are frequently raised by WPP people and new
candidates during job interviews.
The future generations that will eventually become WPP talent pool
view CR issues as central to business. Creating a diverse company
culture, adopting leading talent practices and demonstrating WPP's
commitment to social and environmental issues is key to WPP
operating companies' ability to attract and retain the best
people.
For Desso corporate responsibility is high on the agenda as
well. Early 2008 Desso made a natural decision to take an
alternative route and go a step beyond mere sustainability in our
design and production. Desso has set itself the target to be a
fully Cradle to Cradle® (C2C) company in all its
business units by 2020. Quite simply, it's about 'doing the right
things right'. We want to avoid creating an efficient pursuit of
the wrong goals, and make a
fundamental shift towards a new design objective. By doing that we
can ensure that our products are made from pure materials that are
safe for human use and can be biologically or technically recycled
at the end of their useful life. We call this
eco-effectiveness.
Today Desso's Business Carpet division is well ahead of planning.
With the launch of DESSO EcoBase® we have achieved
Cradle to Cradle® Silver Certification for our carpet
tiles. Desso is proud to be the only carpet tile manufacturer in
the world to have achieved Cradle to Cradle® Silver
Certification for an entire carpet tile product.
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