Its commercial product offering, business carpets, represents more
than half of total sales and can be found in offices, banks, retail
units, public buildings, schools, universities and care centres.
Customers include ABN AMRO, Rabobank, AkzoNobel, Dutch Ministry of
Safety & Justice, KPMG, PWC, Deloitte, Allianz, Canon, EDF,
HSBC, Porsche, Procter & Gamble, SNCF, Nestlé and many
more.
Desso's innovation strategy is concentrated in 3 key areas:
Creativity, Functionality and Cradle to Cradle®. For Desso,
creativity is synonymous with CARPETECTURE®, which is a powerful
example of Desso's commitment to creative carpet design and its
dedication to meet the needs of architects, interior designers,
building owners and end users. In the field of functionality, Desso
develops pioneering solutions that make a difference for health and
wellbeing. As a result of this innovation and creativity strategy,
Desso has launched a number of patented products like DESSO
AirMaster®, for 8 times lower fine-dust concentration in the air
(versus hard floors), and DESSO EcoBase®, which enabled Desso to
achieve a Cradle to Cradle® silver certificate for an entire carpet
tile product.
Desso Consumer Carpets is represented by three strong brands:
Parade, Bonaparte and Desso. All with a rich history in
manufacturing high-end consumer carpets where products are
available through specialist retail traders, plus selected carpet
stores and home furnishing shops. Desso Consumer Carpets is the
only European high end consumer carpet company with sales in
Benelux, Germany, France, Switzerland and Austria.
Desso's creative carpet design and service oriented approach has
enabled Desso to become a leader in developing solutions for the
Hospitality, Marine and Aviation (HMA) markets. Desso's HMA
division works with companies such as Hilton, Intercontinental,
Maritime, KLM, China Airlines, Royal Caribbean Cruise Lines and
Holland America Line.
Desso Sports is a leading player in the provision of artificial
turf for sports fields and hybrid natural grass systems that
provide the perfect playing surface at every level of sport. DESSO
GrassMaster® is a high-tech hybrid sports field of 100% natural
grass reinforced with Desso synthetic grass fibres, which has been
installed in two Euro 2012 stadiums and at the 'football temple'
Wembley.
Cradle to Cradle®
In signing a partnership agreement with the Hamburg-based Environmental Protection Encouragement Agency (EPEA), Desso has become the first carpet manufacturer in EMEA to adopt the Cradle to Cradle® design. It marks Desso's radical decision to move beyond 'mere' sustainability in producing its carpets and artificial grass. In the Cradle to Cradle® principles, products are made from positively defined1) components that are easy to disassemble, in order to create new products in both the biological and technical cycles.
Desso is active in more than 100 countries and can look back on almost 80 years of proven performance, having built a reputation as a leading manufacturer of high quality carpet tiles, broadloom and artificial grass pitches.
Desso has two factories and a major distribution centre in Europe, as well as specialist customer service centres throughout Europe, in North America, Asia, Latin America, Africa, the Middle East and Australia.
1) Positively defined = all ingredients have been assessed as either Green (optimal) or Yellow (tolerable) according to the Cradle to Cradle® assessment criteria. As described in the Cradle to Cradle® Certification Program Version 2.1.1, prepared by MBDC September 2008, updated January 2010
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